Cape Town, October 2019 — Enlight Strategic, the digital transformation consultancy founded by former Primedia Digital and Creative Spark CEO Tanja Lategan, has inked an exclusive partnership with data analytics tool Oribi Analytics.
Founded in 2016 by Israeli entrepreneur Iris Shoor, Oribi is behavioural analytics software aimed at marketers and business owners looking to understand the performance of their websites and marketing campaigns through tracking events, conversions, correlations and user behaviour.
Under the terms of the partnership, Enlight Strategic is the exclusive representative of Oribi in South Africa.
Unlike Google Analytics, which simply tracks website data, Oribi provides businesses with the actual insights and trends they need to turn data into action. Oribi automatically picks up custom Google and Facebook event tracking installed on your website as “Custom Events”, so data from these events can be viewed and integrated into Oribi reporting.
“Given South Africa’s tough economic circumstances, businesses are under more pressure than ever to deliver increased returns at reduced cost,” says Lategan. “Their best hope of doing so is to embrace digital transformation in their marketing departments.”
“Doing so with the traditionally available tools, however, has generally meant hiring additional expertise,” she adds. “With Oribi, businesses not only have the data they need to embrace this kind of transformation, but also the insights required to turn that data into profit.”
For its part, Oribi is eager to add some South African entities to the global list of companies it already counts as clients, which include Sony, Audi, and Aon.
“South Africa is a key African market, with businesses eager to compete at an international level,” says Shoor. “We’re confident Oribi can help them do so by unlocking the true potential of their digital properties.”
“We’re excited to be working with Enlight Strategic when it comes to spreading the Oribi brand in South Africa,” she adds. “Their first-hand knowledge of, and passion for, the platform makes them the ideal partners to have on the ground here.”
Oribi has both monthly and annual packages tailored to startups, agencies, and enterprise-scale companies.
If you don’t like wasting time on complicated reports click here to sign up for free: https://oribi.io/signup