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Coronavirus: Your online presence is now more important than ever

COVID-19 has brought about some drastic changes to the way we do business. One of the most noteworthy being brought about by “social distancing”. Physical contact, face to face meetings and group presentations are now limited or completely restricted.

By Tanja Lategan, CEO, Enlight Strategic

Discovery recently released a statement encouraging their clients to use their online tools instead, in order to take pressure off their call centre while their employees are working from home. Many business will have to follow suit, and rely on their online platforms to continue supporting their clients and customers during this time. 

As more people will rely on digital technology to communicate, source information and transact, your online presence will become critically important and continue to perform a key role for your business in the new post COVID-19 world.

The national lock down in South Africa has forced many businesses to close their doors for 21 days with a possible extension looming, while others have slowed operations in line with a lower demand during this time.

While most businesses and people currently have some spare time on their hands, we must try to use this time productively and get to the things that have always taken a back seat.

Yes, I am talking about company websites that haven’t been updated for years and social media accounts that have been created but sitting dormant, as well as that e-commerce strategy that gets shelved whenever physical demands are more pressing.

Businesses should use this time to relook at their digital strategies and ensure that they are still relevant. It is now more important than ever before for businesses to prioritise this. A new era has dawned and digital operations are here to stay.

Want to get started?

Here are 5 basic things that need your attention:

  1. Content: Re-evaluate the content on your digital platforms. Does it accurately reflect your products, brand’s personality and unique value proposition?
  • Information Architecture:  Ensure that the order in which information is displayed on your digital platforms is allowing users to find what they need easily and that every end goal requires no more than 3 clicks to be achieved.
  • User Experience (UX). Reconsider your user personas – are they still relevant? Are the user journeys catering to each of these user categories?
  • Customer Experience (CX) Rethink the customer journey. If your physical business is being affected, expand capacity for self-service online and digital sales. 
  • Enable remote experiences with a personal touch. Recorded video content, remote conferences, online learning. Not every product or service is 100% suited to self-service delivery. Sometimes the human touch makes all the difference to customers.

The decisions you make today will shape your business for years to come.


If you require more assistance with your online presence and platforms please don’t hesitate to contact Enlight Strategic on info@enlightstrategic.com or +27 72 744 7993.


The new normal: Preparing for coronavirus’ long-term impact on business

The Coronavirus (COVID-19) is causing havoc around the world, and at this stage it is clear to see the devastating impact that it is having on our people and economy. Looking ahead, we cannot ignore the lasting effects that this pandemic will have on “life as we know it” and must prepare ourselves for the fundamental changes that this will bring to our society as a whole.

By Tanja Lategan, CEO, Enlight Strategic

In order to slow the transmission of the virus, a drastic change had to be implemented in the way we live and work. This change was social distancing and it had to be implemented almost overnight. It suddenly put every company’s ability to work remotely to the test and unfortunately many came up short.

According to Gartner, 54% of business leaders indicated that poor technology and/or infrastructure is the biggest barrier to effective remote working. In some cases, even the companies who had the infrastructure in place lacked the culture required to make operating remotely a success. 

A recent Gartner survey also revealed that 91% of HR leaders have implemented ‘work from home’ arrangements since the Covid-19 outbreak. The biggest challenge however stems not only from the lack of technology infrastructure, but also from a lack of comfort with the new ways of working.

If you think about it, we are currently conducting one of the largest social experiments ever executed on a global scale. Boards would have never agreed to allow an entire workforce to work from home and physically distance themselves from their clients and colleagues in this way, but here we are. And the outcome may very likely prove to be a viable case study for this new way of working.

It is highly likely that many short term emergency measures that are implemented now will become a permanent fixture, as emergencies tend to fast forward decisions and the implementation of processes that would normally have taken years of deliberation in the past. 

Everyone is asking when this will all be over. The short answer is “never”. Yes, the word will normalise again but it will be the “new normal”.  In a couple of months from now, new ways of working would have been tried, tested and implemented and become permanent fixtures with lasting benefits to the companies who took action during this time.

There are important ways in which businesses can prepare and react to ensure that they mitigate the adverse effects the virus will have on their operations in the short and long term.

Keep an eye on Enlight Strategic’s Covid-19 section, where we will be sharing advice, research and recommendations to ensure that your business does not get left behind during this crucial time. 

The decisions that business leaders make now will forever shape their businesses for years to come. This epidemic is a wake-up call for companies to carefully review the strategies, policies, and procedures they have in place to protect employees, customers, and operations and most importantly make the improvements to their business that have been long overdue.


We hope you find the content in this section useful. Please feel free to reach out to us on info@enlightstrategic.com or +27 72 744 7993 if you have any questions or would like to speak to a consultant directly.